By The Chief Executive Officer of DuckDuckGo has revealed significant information against Apple, the tech giant. This information is regarding the recent antitrust trial against Google.
According to privacy-focused search engine, DuckDuckGo’s talks with Apple regarding a potential partnership had failed because of faults on Apple’s part. The iPhone manufacturer was not ready to pay up the substantial amounts that it would be receiving from Google.
Gabriel Weinberg is the CEO and founder of DuckDuckGo. He had shed light on Google’s dominant and monopolistic role in the consumer market during his testimony for the trial. He elaborated on how Google’s role as the dominant search engine has a sufficient impact on competitors.
Google apparently pays Apple and other smartphone companies billions of dollars every year to maintain its top position in the market. It makes sure that the search engine stays the default option on the devices manufactured by these companies.
Competitors have time and again claimed that this practice has helped Google keep its fingers wrapped around the search market. Today, Google boasts of 90% of the market share.
DuckDuckGo had a deal with Apple in 2014. It was to be an option for Apple devices on display. However, DuckDuckGo wanted to become the default search engine for users looking for a privacy-focused approach. This was ensured by limiting the data collected that it could collect on its users. The company started negotiations with Apple a couple of years later, in 2016, making its demands known.
However, multiple meetings took place between 2017 and 2018 where DuckDuckGo and Apple executives talked about the potential challenges. Apple mentioned that arrangements with Google will be a significant hurdle in the deal. Ultimately, the deal was canceled in 2019.
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